Rusty Lloyd ยท Founder, Bold CX
Rusty Lloyd has spent more than twenty years running businesses and working directly with customers, teams and the realities that come with building something in the real world. Hospitality and leisure, frontline service, team leadership, corporate sales, and running his own businesses through the good years and the hard ones.
That range matters, because he has sat on every side of the table. He has served the customer, managed the team, carried the payroll and made the commercial decisions that keep a business alive. He isn't an adviser looking in from the outside. He has done the job.
Across all of it, one thing became increasingly clear: most business problems aren't caused by a lack of strategy. They're caused by disconnects between people. The gap between what leadership means and what the team hears. Between what a business promises and what the customer feels. Bold CX was built around closing those gaps.
Question what isn't working, challenge "the way we've always done it," and find a better way.